The Willamette Heritage Center Strategic Plan

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What We Do: Our Mission

Connecting generations by preserving and interpreting Mid-Willamette Valley history.

How We Do It: Our Approach

Tell meaningful stories about the past that connect the Willamette Heritage Center’s unique historical site and resources to the region’s diverse communities.

Why We Do It: Our Vision

A place for all to discover, engage, and make history.

What We Believe In: Our Principles

  • Focus on education and preservation.
  • Encourage and model high standards of scholarship.
  • Engage with the diverse communities and histories of the Mid-Willamette Valley.
  • Responsibly manage and utilize our resources.

Where We’re Going: Our Key Goals

Goal 1: Increase and diversify funding to meet budgetary needs.

Goal 2: Deferred and ongoing maintenance is completed on Willamette Heritage Center site and structures to maintain a professional, welcome appearance and in accordance with preservation standards.

Goal 3: Create internal and external brand consistency.

Key Goals and Strategic Objectives for 2020-2023

Goal 1: Increase and diversify funding to meet budgetary needs.

Strategy 1: Increase donors and sponsors Strategy 4: Increase and maintain membership
Strategy 2: Elevate focus on grants Strategy 5: Assess revenue generating programming
Strategy 3: Increase rental capacity

Goal 2: Deferred and ongoing maintenance is completed on Willamette Heritage Center site and structures to maintain a professional, welcome appearance and in accordance with preservation standards.

Strategy 1: Formulate maintenance and preservation plan with 3, 5, and 10-year benchmarks.
Strategy 2: Create maintenance and preservation funding plan.
Strategy 3: Educate staff on preservation standards.
Strategy 4: Reinvest sales revenue into event rental space.

Goal 3: Create internal and external brand consistency.

Strategy 1: Update style guide.
Strategy 2: Update name and logo on all materials.
Strategy 3: Develop Willamette Heritage Center messaging to be utilized by Board of Directors, staff, and volunteers.
Strategy 4: Ensure Willamette Heritage Center events are mission-driven.

Approved by the Willamette Heritage Center’s Board of Directors, June 2019