Goal 1: Increase and diversify funding to meet budgetary needs.
Strategy 1: Increase donors and sponsors Strategy 4: Increase and maintain membership
Strategy 2: Elevate focus on grants Strategy 5: Assess revenue generating programming
Strategy 3: Increase rental capacity
Goal 2: Deferred and ongoing maintenance is completed on Willamette Heritage Center site and structures to maintain a professional, welcome appearance and in accordance with preservation standards.
Strategy 1: Formulate maintenance and preservation plan with 3, 5, and 10-year benchmarks.
Strategy 2: Create maintenance and preservation funding plan.
Strategy 3: Educate staff on preservation standards.
Strategy 4: Reinvest sales revenue into event rental space.
Goal 3: Create internal and external brand consistency.
Strategy 1: Update style guide.
Strategy 2: Update name and logo on all materials.
Strategy 3: Develop Willamette Heritage Center messaging to be utilized by Board of Directors, staff, and volunteers.
Strategy 4: Ensure Willamette Heritage Center events are mission-driven.
Approved by the Willamette Heritage Center’s Board of Directors, June 2019