The Willamette Heritage Center Strategic Plan

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What We Do: Our Mission

Connect generations by preserving and interpreting the history of the Mid-Willamette Valley.

How We Do It: Our Approach

Tell meaningful stories about the past that connect the Willamette Heritage Center’s unique historical site and resources to the region’s diverse communities.

Why We Do It: Our Vision

People in the Mid-Willamette Valley are developing a deep, historically-rooted sense of place that encourages a commitment to protecting and enhancing their communities.

What We Believe In: Our Principles

  • Focus on education and preservation.
  • Encourage and model high standards of scholarship.
  • Engage with the diverse communities and histories of the Mid-Willamette Valley.
  • Responsibly manage and utilize our resources.

Where We’re Going: Our Key Goals

  1. Strengthen our position as the region’s leading heritage organization through vigorous scholarship, vibrant programming, and by broadening our message.
  1. Become a pillar of partnership by developing vital relationships with other heritage and cultural organizations in the Mid-Willamette Valley.
  1. Enhance our role as a premier community and historical center in the Mid-Willamette Valley by investing in our site, facilities, assets, and organization.

Key Goals and Strategic Objectives for 2016-2019

Goal 1: Strengthen our position as the region’s leading heritage organization through vigorous scholarship, vibrant programming, and a broader message.

Strategic Objectives:

  • Professionalize and expand educational offerings, including tiered tour options, a broader selection of services for school groups, and more classes and workshops.
  • Increase the historical elements of our events and increase stimulus and interaction in our exhibit spaces, fostering an environment of creativity and engagement.
  • Provide myriad ways of accessing and experiencing our historical resources through outreach programs and further development and implementation of the Site Interpretive Plan and our research resources.

 

Goal 2: Become a pillar of partnership by developing vital relationships with other heritage and cultural organizations in the Mid-Willamette Valley.

Strategic Objectives:

  • Take up the mantle of leadership offered by our historical community and act as a regional heritage hub through communications, partnering, and reciprocity.
  • Connect more strongly with our local community through service organizations, business groups, and other regional non- and for-profit institutions.
  • Increase the diversity and number of groups coming through the door by broadening our offerings and becoming a must-join organization for residents of the Mid-Willamette Valley.

 

Goal 3: Enhance our role as a premier community and historical center in the Mid-Willamette Valley by investing in our site, facilities, assets, and organization.

Strategic Objectives:

  • Grow revenue sources by expanding our fundraising efforts and sustainably managing our resources—fiscal, physical, and intellectual.
  • Attract more visitors by maintaining and upgrading our facilities, thereby increasing the “magic” of our unique historical site for current and future users.
  • Strengthen our organization by maintaining strong relationships with an expanded volunteer base, investing in professional compensation and development for staff, and committing to strategic and operational planning.

Approved by the Willamette Heritage Center’s Board of Directors, September 2015