Public Health CampaignNine-year-old Siviter Ward Horn (1914-2004) wore this public health campaign tag home from Highland School in 1923, encouraging him and his family to remember to gain weight and be healthy. The tags were sponsored by the Oregon Tuberculosis Association. WHC 0080.001.0001.004.03.
Contrary to current public health initiatives to curb childhood obesity, this tag encourages weight gain. Since this tag was supplied by the Oregon Tuberculosis Association and weight loss is a symptom of TB, we suppose this campaign was aimed at looking for early warning signs. Tuberculosis, known at the time as the Great White Plague, was one of the leading causes of death in the United States in the early twentieth century.